Children's Aid and Family Services

Children’s Aid and Family Services needed an effective way to expand its audience of volunteers, donors and supporters. WSITS proposed e-newsletters to deliver targeted messages in a consistent and persuasive way to keep the agency on the minds of these audiences. The e-newsletters recycled positive news coverage, recruited attendees and volunteers for upcoming events, and told the stories of the agency’s volunteers and the children they help. WSITS also filmed a PSA featuring adoptee Darryl McDaniels (DMC of Run DMC) on the value of becoming foster parents and adoptive parents.